Latino Trump supporters having buyers remorse since 2024 election

Latino voters helped deliver a historic boost to Donald Trump in the 2024 presidential election, giving him nearly half of their votes nationwide. Less than a year later, many of those same supporters are expressing regret.

Polls show Latino approval of Trump has slipped sharply since his return to the White House. A Pew Research survey released this month found just 30% of Latinos approve of his job performance, while 70% disapprove. Another poll conducted by Somos Votantes and Global Strategy Group showed overall Latino approval falling from 43% in February to 39% in May. Among Latino independents, approval dropped even further, from 43% to 29%.

The erosion comes after Trump drew record Latino support in 2024, winning about 48% nationally and even higher shares in states such as Texas, where he captured 55% of the vote, including nearly two-thirds of Latino men.

But since taking office, Trump has faced backlash over immigration policies, including efforts to roll back Temporary Protected Status for certain groups, as well as economic concerns tied to tariffs. In communities along the Texas border, where Republicans made surprising inroads, many Latinos say they are uneasy with how quickly campaign promises have shifted.

“There’s a real sense of buyer’s remorse,” said Senator Ruben Gallego, a Democratic from Arizona. “Many voters felt Trump would deliver on the economy and border security without targeting immigrant communities. Now they’re seeing policies that do the opposite.”

Republicans are banking on maintaining their gains, especially in South Texas, where redistricting has been shaped around Trump’s Latino support. But political analysts caution that sustaining those margins may be difficult.

At the same time, Democrats have not seen a surge in Latino enthusiasm. Surveys suggest many Latino voters disillusioned with Trump are not flocking to the opposing party, but instead showing signs of political disengagement.

With midterm elections looming in 2026, both parties face uncertainty over how Latinos — the nation’s second-largest voting bloc — will turn out.